E-commerce

Maison Viré

A digital atelier that reads like a bound lookbook—sequence, texture, and pause between collections.

Maison Viré needed craft visible in every fold: hero typography that whispers instead of shouts, grids that let garments breathe, and commerce paths that stay editorial all the way to checkout.

We built the experience as a fast static surface you can ship anywhere; the live preview in the laptop frame is the same export you drop into `work_preview_pages` and rebuild when the collection turns.

Outcome

Editorial rhythm on the homepage that carries through collection pages — fast static delivery with room for seasonal art direction.

Approach

We sequenced lookbook moments before commerce modules so the brand reads first, then converts — grids tuned for large photography and slow scroll.

Implementation

Static export with predictable asset pipeline so the client team can swap collections without touching core layout contracts.

Stack

Next.js static export
Tailwind
Image pipeline

Timeline

Phased drops aligned to collection windows.

Scroll and use the site inside the frame—your clicks stay in the preview and do not navigate the main Datadrijf page.

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